How Event Planners Are Adapting To The Pandemic Across IndustriesCamisha Ballard
Hugs, kisses and touches of endearment seem to be a thing of the past, along with the social deprivation from the mandatory restrictions that businesses and industries have suffered. Industries that required human interaction were on the brink of money deprivation and extinction. Event planners are one of those groups who suffered the most. We saw proof of this during fashion week of 2019, where shows were cancelled. In 2020/2021, companies like Versace have a tentative show scheduled in May of 2021 but will cancel if COVID-19 still pose safety concerns.
Other branches within the event industry are the wedding and party planners. Many wedding and party business owners were forced to think creatively toward offering their services to their clients. As an entrepreneur, you must be quick on your feet while on the slippery floors of today’s market. As many event planners would say, “the show MUST go on!” Here are three tactics event planners used to not only stay afloat during the pandemic, but flourished in style while doing it.
The Year of Micro Weddings
In March 2020, the United States president declared the enforced rule of having a maximum of 10 people in any given crowd for public spaces. The hearts of lovers with 2020 planned weddings were dismayed at the mandate, having to quickly decide to cancel or postpone.
Fortunately, wedding planners put their creative entrepreneurial hats on and pushed full force with the concept of micro-weddings. Micro weddings were not a new concept since 2019, but the market desperately needed them. Many wedding and party planners revamped their services and prices to host micro-events with 10 or fewer attendees. The pivot to capitalize on this opportunity saved many small businesses.
Bringing the Event Home-Party Boxes
In addition to revamping services for micro celebrations, party boxes were an innovative way to spread the love without the virus. Who said you have to go somewhere to enjoy the party when you can bring the party home with you? Companies like Confete Party and The Bride Box prepare party boxes for their clients to have everything they need. Party boxes have the option of being delivered if the event is being hosted virtually!
Celebrations Through Virtual Gatherings
With everyone being forced to quarantine, the lack of social engagement engagement became a mental ailment causing high depression levels. The rise of virtual gatherings not only saved businesses but lives as well. Wedding planning companies like Love Stream Virtual Weddings made it possible for newly engaged lovers to move forward with their weddings with their family’s virtual presence.
Rethinking Creatively How Vendors are Providing Services
During the pandemic, business owners were forced to think out of the box to secure their clients’ business and trust. Many vendors provided wedding insurance policies to strengthen that trust level. Liability insurance covers incidents during a wedding, such as property damage to the event space and bodily injuries to attendees. Cancellation/postponement insurance provides reimbursement for deposits made to vendors if a couple is forced to cancel or postpone their wedding due to several conditions. Weather, unexpected illness, death or military leave are some of the many unforeseen circumstances.
As we move forward during this pandemic, we should never let go of the creative sprites that caused us to become entrepreneurs in the first place. In fact, it is our creativity that will not only keep us afloat, but inspire us to flourish beyond the limits we place on ourselves.